We want to clear up a common misconception about content marketing.
Content marketing is a powerful tool for every size business—one-woman shops, technology startups, corporations, and everything in between. If you are a business owner, creating meaningful, influential content should be at the top of your list of marketing objectives. It’s not just for companies who hire social media teams… It’s for YOU.
Why Do You Need Content Marketing?
People spend 6-10 hours online every day, much of that time spent on social media and their favorite blogs. Marketing beyond your website is imperative, especially as we have moved into an app-dominated world and a mobile-heavy stream of user interaction.
Creating your own content and becoming a thought-leader in your industry is the number one tactic for staying ahead of the competition. In fact, according to a study released after the New Year, independently made content creation boosted marketer’s success by 85 percent, compared to the marketer’s previous year with little to no creative content strategy.
Your blog, website and social media 1) drive traffic to your website, 2) increase interactions between you and your customers/clients. Because when they are excited about YOU, they are going to keep coming back for more.
The right kind of content marketing:
- Educates your buyers about your company
- Makes you credible (people buy from people they trust)
- Tells the story about your company (everyone loves a good story)
- Builds buzz within your community and with the press
- Showcases your personality
The key is to tell the world about your business in a way that doesn’t feel sales-y, but instead creates captivation through honesty and comfortability. It’s simple really… speak to them the way you’d like to be spoken to, while still getting your point across.
How to Design a Killer Content Plan
You need to do it. Now, let’s talk about the “how”.
First, decide where your clients/customers are online.
Are they on FB or LinkedIn? Instagram or Pinterest? YouTube? Once you know where they are, then it’s time to focus on the top two or three.
Establish an authentic voice.
How do you talk about your business to your current clients? How do you describe what you do to your friends? I’m willing to bet you don’t toss out a lot of corporate jargon or sales speak. Your content should sound human…sound like you. Simple, yet personable.
Make a list of the kind of information your customers want.
Do they want How Tos? Tips? Ideas? Education? Funny photos? Videos? Knowing the type of information your customers want and like will help you focus and save time.
Give it an objective: What do you want them to do?
Every single piece of content you create should have an objective. Give them a call to action. What do you want your customers to do? Buy something? Sign up for a newsletter? Visit your website? Like you on FB? Hire you?
Add social media time to your daily schedule for posting, research and interaction.
Yes, daily. Not weekly. Not monthly. Daily. If you take the time to implement a thoughtful social media strategy, you will be not only creating and nurturing an online community of brand fans, but attracting new clientele.
Most of all, have fun!
Be human. Interact. Don’t get bogged down in the details. Social media is about letting loose, being a little irreverent and cutting out the corporate blah.
Questions, thoughts, comments about content marketing for small business? We offer complimentary 15 minute phone consultations designed to help you answer your most burning content marketing questions.
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